---
title: What is a CRM
description: "## Definition A Customer Relationship Manager or CRM is a system or software that helps you to manage, track and organize the interaction between your business and customers. CRM systems can take on different forms; however one of their primary…"
url: "https://support.bluspider.com/kb/what-is-a-crm/"
updated: "2024-08-09"
category: General
---

# What is a CRM

## Definition

A Customer Relationship Manager or CRM is a system or software that helps you to manage, track and organize the interaction between your business and customers.

CRM systems can take on different forms; however one of their primary functions is to serve as a single repository for client information.

A CRM stores customer data and behavior, business and contact information, purchase records, support, and notes on sales interactions.

Some functions include:

## Functions

Some CRM functions include

- Workflow automation
- Lead management
- Project management
- Order management
- Invoicing
- Marketing automation

## Types

CRMs can be broken up into the following types:

- Strategic – business development focused
- Operational – Integration of customer-focused activities and proving a centralized dashboard for the business owner
- Analytical – supports analytics of customer data received from different sources such as an eCommerce system
- Collaborative – a portal to share content between businesses, suppliers, and external stakeholders

CRM systems are an ideal tool for the small business owner to centralize their business process.

Source:

[Wikipedia](https://en.wikipedia.org/wiki/Customer_relationship_management)

[TechTarget](https://www.techtarget.com/searchcustomerexperience/definition/CRM-customer-relationship-management)

[CRM.org](https://crm.org/crmland/what-is-a-crm)