---
title: What is analytics?
description: "Analytics is the process of obtaining an optimal and realistic decision based on existing data. More specifically, according to Wikipedia [Web analytics](https://en.wikipedia.org/wiki/Web_analytics) is the measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage. However,…"
url: "https://support.bluspider.com/kb/what-is-analytics/"
updated: "2024-08-09"
category: Analytics
---

# What is analytics?

Analytics is the process of obtaining an optimal and realistic decision based on existing data.

More specifically, according to Wikipedia

[Web analytics](https://en.wikipedia.org/wiki/Web_analytics) is the measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.